The collection introduces the brand’s first menswear pieces, featuring floral motifs from traditional Chechen ornaments, symbolising gentleness and kindness.

In today’s world, where stereotypes strongly shape our perceptions of cultures and peoples, it’s important to look at the Chechen male identity from a different perspective — it is not limited to images of strength and dominance. Behind this outer facade lie hearts full of compassion and warmth.

FW 24/25